My Work

REALTOR Dom Fehr envisioned a sophisticated brand that seamlessly highlights her listings, personality, and expert insights on buying and selling. She wanted a polished, engaging presence that reflects her professionalism and approachability. The final result, showcased in the next slide, brings her vision to life beautifully.

This rebrand showcases stunning images of Dom’s listings, professional headshots, and insightful descriptions that highlight who she is and what it’s like to work with her. The overall aesthetic aligns seamlessly with her brand, delivering a polished and sophisticated look that reflects her professionalism and dedication to her clients.

Taylor, the owner of Taylor’s Tails Dog Walking, envisioned a fun and vibrant rebrand that truly reflected her own personality. She loved her existing logo and brand colors but struggled to create a cohesive social media strategy that tied everything together. My goal was to bring her vision to life by crafting a brand presence that perfectly captures the energy and joy of her personality.

These scrapbook-inspired designs perfectly capture Taylor’s love for dogs and her warm personality. Anyone who meets Taylor instantly feels a sense of nostalgia—like reconnecting with a longtime friend. Her fun, vibrant color palette, adorable dog photos, and playful scribble accents create a welcoming, heartfelt brand presence that feels like a collection of cherished memories.

Introducing #humansofriverwoods 📸 This new series inspired by "Humans of New York" allows us to share the incredible stories of our residents and employees.

First up is Betty, who chairs the resident-driven Inclusivity Committee at RiverWoods Exeter with the mission to pursue social justice in all forms. “I just want to continue learning. How we can make a change in society, I’m not sure, but if we can serve an educational purpose here [at RiverWoods], that’s a start. Betty shared that residents of all faiths and political beliefs are welcome to participate in discussions and attend meetings. “Compassionate listening is also important—active listening without reacting and being open to various perspectives.”

Our next #HumansofRiverWoods feature is Pat O’Keefe, the Director of Capital Projects. He was eager to share insight into his current role, a position that allows him to leverage his skills in project management and finance to improve processes within the community. "I do a lot of working with the facilities, directors, community life teams and executive directors on managing the process of various projects, and establish different procedures and guidelines that weren't in place before.”

Reflecting on his decision to join RiverWoods, he highlighted the appeal of work-life balance and the opportunity to make an impact. "RiverWoods has practiced what they preached and what they sold me on. Everyone is welcoming to innovation…"

Our next #HumansofRiverWoods feature is Jen Hunt, the Housekeeping Manager for RiverWoods Durham. “Once I started working here, the residents made me feel like I was at home. I’ve got 200 grandparents; they just welcome you in.”

When thinking about what has shaped her into the person and leader she is today, Jen reflects on discovering she had a heart condition at the age of 19. "I was driving home from work when my heart stopped, and I was put into an induced coma for about a week. They weren’t sure I was going to make it. But I did, here I am!” Although a scary situation, Jen said it changed her outlook on life. “It made me realize I need to live for every moment and be present in any situation and just be mindful of what’s going on.”